Sigma People

Unlike many agencies, we make continuity of service our priority - the people you meet at the pitch are the people who will be working on your account. All our consultants are seasoned professionals with between four and twenty years experience of PR, journalism and marketing communications.

Our key personnel include:

Ryan Smith (Marketing Communications Director)
Ryan has held senior management positions both client and agency side so knows the importance of spending marketing budgets wisely. He has been sales and marketing manager with a division of Grampian Country Food Group, Europe’s largest food independent and Group Marketing Manager with the UK’s leading garden centre group, Dobbies Garden Centres plc. At Dobbies he was responsible for overseeing all marcoms activity, in charge of a £1m plus budget. Agency-side he has been a senior account director responsible for driving marketing programmes for clients in b2b, technology, engineering and consumer sectors. He has an MA in Management from St Andrew’s University.

ryan@sigmacommunications.co.uk

Mike Reynolds (PR Director)
A PR veteran with over 20 years PR and media relations experience, Mike oversees Sigma’s PR programmes. He began life as a journalist spending six years working on trade, professional, national and international publications. After a stint at the Financial Times he decided to focus his career on PR. Since then he has held senior management positions with some of the UK’s leading PR consultancies including Harvard PR and WPP (the world’s largest marketing services group). During his 20 years in PR, Mike has worked with some of the world’s leading technology companies running pan-European and global media and analyst campaigns. His intimate knowledge of the workings of the media and strategic approach to PR has helped clients ranging from start-ups to multinationals make a real impact.

A graduate in Politics, Economics and Philosophy, Mike studied marketing at post-graduate level at the European Business School (London) and is a member of the Chartered Institute of Marketing.

michael@sigmacommunications.co.uk

Helen Croney (Account Manager)
An English Literature graduate from St Andrew’s University, Helen is a key part of the PR team at Sigma. Previously she has worked with two of the UK’s leading PR consultancies – Weber Shandwick and Beattie Media. Her experience spans consumer, technology, tourism, transport and professional services.

Helen’s core skills are in media relations being in daily contact with Sigma’s wide network of print, radio and television outlets, generating positive coverage for clients.

helen@sigmacommunications.co.uk

Iain Cummings (Creative Director)
Iain has over 15 years design experience, having created a number of award winning design strategies for a variety of clients. His sector experience includes events, retail, tourism, technology, engineering and professional services.

Iain has intricate understanding of the marketing mix integrating both traditional platforms such as literature and advertising with new media including Internet and email campaigns.

iain@sigmacommunications.co.uk